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About Morocco

Morocco is situated between the Atlantic Ocean in the west, the Mediterranean Sea in the north and beautiful golden sand desert in the South. Nature has made Morocco one of the most beautiful countries in the world with its four mountain ranges with waterfalls and permanent snow on the peaks, centennial pine forests at the foot, vast plains covered with tangerine and orange trees, rivers flowing along the edge of the desert and the gorges of the mountains. Morocco is a holiday for everyone.

The Atlantic coast is known for cork oak forests; the mountains - for holly oaks and giant cedars. On the dry southern slopes, are Berber thujas and junipers; on the plains - steppes with dwarf palms; and along springs and rivers - oases with date palms.

The length of the Mediterranean coast is about 450 km. There are many coves and rocky headlands. The coastal line of the Atlantic Ocean is more than 1,300 km. One-third of the country is occupied by the Atlas Mountains, where the highest peak of North Africa, Toubkal (4,165 m), is situated. To the south of these mountains, are desert plains of the Sahara, including the islands of green oases.

Morocco has a rich history. In the XII century B.C., the coast of the country was colonized by the Phoenicians. Later it belonged to Carthage, and from 1st century B.C. - to the Roman Empire. Morocco was ruled by the Vandals, Byzantines, and since VII century was part of the Arab Caliphate. In the XI century, the southern part of Morocco was the Berber Almoravid dynasty - the most powerful state at the time. The period is known for the flourishing of Morocco. These years were founded such cities as Marrakech, Meknes, and Fez.

Climate of Morocco: Mediterranean, becoming more extreme in the interior Terrain of Morocco: northern coast and interior are mountainous with large areas of bordering plateaus, intermontane valleys, and rich coastal plains. Morocco also has such useful resources as: phosphates, iron ore, manganese, lead, zinc, fish, salt.



Visit the Berber Cooperatives and experience the production of Argan Oil for yourself!


In a unique arrangement, we have teamed up with Earth Cultures to put together exclusive tours to our Berber Women’s Cooperatives near Taroudant, where Alassala Argan oil is produced. This gives you a fascinating experience of Alassala Argan Oil production, for anyone interested in how it is made or in how we help the local economy through the Berber Women’s Cooperatives.


Earth Cultures is the leading tour operator for offering experiences of local people at the heart of its programmes and has a history of showing its clients a genuine view of Morocco and its people. They have a highly experienced team with over 40 years of experience in the field of Travel and Tourism, both in the UK and Overseas. The team is led by Richard Worrall who has been responsible for marketing at some well-known companies such as Virgin Atlantic and Eurostar. So you know you are in good hands!

Earth Cultures complies with the Ethical and Responsible Tourism principles by working closely with local partner companies, who then organise and deliver genuine experiences of destinations and the local communities; hence, they encourage local tourism for the benefit of local people.

In introducing this new experience, Alassala and Earth Cultures bring the local people of Taroudant to the centre of your holiday and allow them to welcome and host you during your visit. By taking this Unique Tour and visiting the Berber Women’s Cooperatives we offer you the opportunity to meet the local people of what used to be called the Grandmother of Marrakech “ Taroudant”, as well as to share with you the secrets of the production of our wonder Organic Argan Oil, which you can either buy directly from the Cooperatives or through our website.

Book your holiday now through Earth Cultures website: www.earth-cultures.com and contribute to the economic growth of the local Berber Women’s Cooperatives.